With 205 billion e-mails sent each day in 2015, it’s clear that people still believe in email as a form of communication. This also proves that e-mail marketing is still alive and well, and we at Instrumental Brands believe that it remains a viable form of marketing.
E-mail marketing is far removed from its roots as a purely promotional tool. People appreciate e-mails from their beloved brands, but there is a process to follow for these electronic parcels to avoid becoming potential trash fillers. We use modern techniques to ensure that every e-mail sent caters to personal preferences. Most people reserve personal e-mail addresses for private matters, and anything they receive must be urgent. If they see your emails as flyers and nothing more, they have the option to block your mailers.
That is precisely the reason that we give the people on your mailing list what they want to see, in the first place. We develop a clear strategy that’s we base on your business model and market. This way, we can assess how your customers see e-mail communication and newsletter marketing, respond accordingly, and tailor our efforts to their preferences.
According to latest studies, e-mail marketing returns are tremendous considering their cost. $1 put into e-mail marketing becomes $38, though it’s not as straightforward as it seems. For us, content, frequency and communication are our priority. Generic E-mail blasts are ineffective when it comes to really connecting with your customers. This is why we pay close attention to every e-mail marketing campaign we handle and strive to make these campaigns as unique to your brand (and to your market) as possible. In addition, we ensure maximum efficiency by having a dedicated team to monitor the e-mails. We have goals to accomplish, from increasing your revenue to improving awareness, and we want to make sure that our staff is in place to handle e-mail traffic.
We understand if you aren’t too crazy about this sub-section of SEO; after all, it isn’t usually the go-to strategy for most clients. Nevertheless, we will make it work for you. Know that some sectors still use e-mails as the predominant marketing and communication tool, and we assure you that we will customize your campaigns to make them as effective as possible.
Rather than remain skeptical, talk to us about e-mail marketing. Call our Los Angeles number, (818) 468-4670 for a free consultation! We will get back to you as soon as possible.