Search engine advertising or pay-per-click marketing is a model of online marketing where advertisers pay a fee each time one of their ads is clicked. Google Adwords performs a bidding system among all advertisers every time a user types in a query. When executed properly, you can end up not spending a lot for huge conversions but for your ads to be shown and your cost-per-clicks to be minimized, you need PPC specialists to guide you through the whole process of setting up an Adwords campaign.
Being immersed in all aspects of online marketing since 2008, our experienced PPC experts in Los Angeles help create effective PPC advertising campaigns that do not only generate traffic but also convert new customers. Extensive keyword research, winning ad copies and superior landing pages are what we look at bring great ROIs for your investment.
As a digital marketing agency for social enterprises, we have it ingrained in us to do our business honestly. With that in mind, we work in a very transparent manner and make sure we do not make promises or guarantees as to how many conversion it can generate.
Like any online marketing effort, PPC works better as part of a collective effort like SEO and social media marketing. It will boost your profile with direct advertising without costing as much, considering its pay model. This is also why the promise of PPC being an all-in-one solution to your marketing woes is a telltale sign of a scam. As effective as it is, it’s still better to tackle marketing with a full campaign.
If there’s anything that PPC does better than organic search, it’s conversion. On average, it’s 1.5 times better at converting viewers to real-life customers. This hinges on how well we do our job, and as always, we work to meet – and then, to exceed – client expectations.
Call Instrumental Brands at (818) 468-4670 today and let’s see how we can make PPC work for your cause.